Flower Up — Florist Shop App
Flower Up
Flower Up
Flower Up
Flower Up is a mobile app tailored for flower enthusiasts, facilitating convenient and satisfying flower shopping experiences. Users can effortlessly browse, select, and order flowers, enjoying a wide range of options and top-notch service quality.
Flower Up is a mobile app tailored for flower enthusiasts, facilitating convenient and satisfying flower shopping experiences. Users can effortlessly browse, select, and order flowers, enjoying a wide range of options and top-notch service quality.
My role
My role
User research, needs analysis, concept development, wireframing, prototyping, UI design
User research, needs analysis, concept development, wireframing, prototyping, UI design
User research, needs analysis, concept development, wireframing, prototyping, UI design
User research, needs analysis, concept development, wireframing, prototyping, UI design
Duration
Duration
4 months
4 months
Goals
Goals
Replicate in store experience
Address Delivery Concerns
Enhance Bouquet Presentation
Replicate in store experience
Address Delivery Concerns
Enhance Bouquet Presentation
Understand
Understand
I conducted 4 interviews with users, thanks to which I could learn different opinions about the applications existing on the market, what they think about them, how often they use them, what is a problem for them in using this type of products, what they would like to improve, etc. I asked them about 20 questions. I wrote them down in Word and wrote down their answers there, and I also recorded them with their consent to supplement the notes. Then I moved the questions and answers to Miro. In Miro, I created 4 color categories (suggestions, neutral, pain points, delights) according to which I marked the answers.
I conducted 4 interviews with users, thanks to which I could learn different opinions about the applications existing on the market, what they think about them, how often they use them, what is a problem for them in using this type of products, what they would like to improve, etc. I asked them about 20 questions. I wrote them down in Word and wrote down their answers there, and I also recorded them with their consent to supplement the notes. Then I moved the questions and answers to Miro. In Miro, I created 4 color categories (suggestions, neutral, pain points, delights) according to which I marked the answers.
Then I analyzed the interviews by doing insight extraction. I appropriately categorized the answers of the interview participants, thanks to which the most important categories of topics discussed naturally emerged.
Then I analyzed the interviews by doing insight extraction. I appropriately categorized the answers of the interview participants, thanks to which the most important categories of topics discussed naturally emerged.
Then I analyzed the interviews by doing insight extraction. I appropriately categorized the answers of the interview participants, thanks to which the most important categories of topics discussed naturally emerged.
Highlights
Highlights
The created map visually already indicated which areas require improvement and improvement. I summarized all aspects.
The created map visually already indicated which areas require improvement and improvement. I summarized all aspects.
Empathize
Empathize
I created empathy maps to better identify with users and understand their way of thinking.
I created empathy maps to better identify with users and understand their way of thinking.
Competitors analysis
Competitors analysis
It was also important to get acquainted with the products available on the market, i.e. the competition, and to analyze what they offer and what are their strengths and weaknesses.
It was also important to get acquainted with the products available on the market, i.e. the competition, and to analyze what they offer and what are their strengths and weaknesses.
Problems
Problems
Poor options for personalizing bouquets
Concerns over flower freshness and accuracy of delivery
The presentation of flowers is usually unsightly
Poor options for personalizing bouquets
Concerns over flower freshness and accuracy of delivery
The presentation of flowers is usually unsightly
Ideate
Ideate
I prepared various conclusions on individual topics along with potential possibilities and ideas.
I prepared various conclusions on individual topics along with potential possibilities and ideas.
Define App Framework
Define App Framework
I prepared the framework for the flower shop app, outlining its structure and essential features to meet user needs effectively.
I prepared the framework for the flower shop app, outlining its structure and essential features to meet user needs effectively.
I also prepared low fidelity wireframes, which were to create the initial development of the application structure.
I also prepared low fidelity wireframes, which were to create the initial development of the application structure.
Solutions
Solutions
I focused on selected problems and selected solutions that would respond to user needs and at the same time strengthen the position of this application against the competition.
I focused on selected problems and selected solutions that would respond to user needs and at the same time strengthen the position of this application against the competition.
Bouquets
Bouquets
Bouquet Creator
Homepage
Bouquet Creator
Homepage
Research revealed two customer needs: quick bouquet purchases and the ability to custom-arrange bouquets. To address this, I implemented a bouquet creator feature for personalized arrangements. Additionally, I updated the visual aesthetics to be softer and more modern, making bouquets look more appealing and less outdated. The main screen now offers two options: "Create Your Bouquet" and "Quick Order", catering to different customer preferences efficiently.
Research revealed two customer needs: quick bouquet purchases and the ability to custom-arrange bouquets. To address this, I implemented a bouquet creator feature for personalized arrangements. Additionally, I updated the visual aesthetics to be softer and more modern, making bouquets look more appealing and less outdated. The main screen now offers two options: "Create Your Bouquet" and "Quick Order", catering to different customer preferences efficiently.
Help
Help
Guides/experts speak
Chat with the florist
Guides/experts speak
Chat with the florist
By maintaining a shopping experience as close to an in-store visit as possible, important online shopping features have been preserved. Florist assistance has been made available through live chat or phone consultations. Additionally, a guide in the form of a blog has been provided, offering various tips and advice from professional florists.
By maintaining a shopping experience as close to an in-store visit as possible, important online shopping features have been preserved. Florist assistance has been made available through live chat or phone consultations. Additionally, a guide in the form of a blog has been provided, offering various tips and advice from professional florists.
Delivery
Delivery
Photography of flowers ready to deliver
Shipment
Scheduled delivery
Tracking orders
Photography of flowers ready to deliver
Shipment
Scheduled delivery
Tracking orders
A key concern identified through user research was the uncertainty about the actual flowers being delivered, especially when ordering for someone else. To address this, I implemented a feature where users receive a photo of the bouquet before delivery, either from the florist or the courier, ensuring the product meets expectations. Additionally, users can track their orders in real-time and schedule specific delivery dates and times for added convenience and assurance.
A key concern identified through user research was the uncertainty about the actual flowers being delivered, especially when ordering for someone else. To address this, I implemented a feature where users receive a photo of the bouquet before delivery, either from the florist or the courier, ensuring the product meets expectations. Additionally, users can track their orders in real-time and schedule specific delivery dates and times for added convenience and assurance.
Using AI
Using AI
I used AI to process some of the concepts of possible aesthetic presentation of the application and page layouts, as well as to generate various variants of bouquets that could replace the real photo session of flowers that would have to take place. This made it possible to aesthetically present potential bouquets. I also used AI to prepare the main background of the application and the floral main color motifs.
I used AI to process some of the concepts of possible aesthetic presentation of the application and page layouts, as well as to generate various variants of bouquets that could replace the real photo session of flowers that would have to take place. This made it possible to aesthetically present potential bouquets. I also used AI to prepare the main background of the application and the floral main color motifs.
Apply Visual Design
Apply Visual Design
The chosen colors were to be original, associated with the richness of flowers, freshness and the joy of giving or receiving. Most applications presented basic colors such as strong red or pink, but in the form of a strong, dominant main color. I wanted to create colors that would be light at the same time, so I decided to present these colors in a more delicate form, where they elegantly blend into each other.
The chosen colors were to be original, associated with the richness of flowers, freshness and the joy of giving or receiving. Most applications presented basic colors such as strong red or pink, but in the form of a strong, dominant main color. I wanted to create colors that would be light at the same time, so I decided to present these colors in a more delicate form, where they elegantly blend into each other.
