The Working Group Presentation
TWG Presentation
My task was to overhaul a business presentation for The Working Group, an establishment that partners with prominent CEOs, heads of departments, and influential decision-makers. The goal was to morph their current presentation into an intriguing, polished resource that the enterprise's leaders could utilize in meetings for an effective company introduction, services demonstration, and promoting cooperation. This presentation serves a crucial role in their pitch, setting the foundational structure for their discussions and talks geared towards creating strong business relationships.
My task was to overhaul a business presentation for The Working Group, an establishment that partners with prominent CEOs, heads of departments, and influential decision-makers. The goal was to morph their current presentation into an intriguing, polished resource that the enterprise's leaders could utilize in meetings for an effective company introduction, services demonstration, and promoting cooperation. This presentation serves a crucial role in their pitch, setting the foundational structure for their discussions and talks geared towards creating strong business relationships.
My role
My role
Client needs analysis, content organization, design concept development, slide redesign, style unification, branding alignment, UI design
Client needs analysis, content organization, design concept development, slide redesign, style unification, branding alignment, UI design
Duration
Duration
1 month
1 month
Goals
Goals
Refreshing an old presentation
Maximize the best elements of the current website design for cohesion and aesthetics
Simplify complex content to make it easier to understand
Refreshing an old presentation
Maximize the best elements of the current website design for cohesion and aesthetics
Simplify complex content to make it easier to understand
Old version - problems
Old version - problems
The original presentation for TWG lacked cohesive visual identity and struggled to effectively convey the company’s mission and services to senior executives and potential collaborators. Its design was outdated, with dense blocks of text and inconsistent use of branding elements, making it difficult for the audience to engage with the content.
The original presentation for TWG lacked cohesive visual identity and struggled to effectively convey the company’s mission and services to senior executives and potential collaborators. Its design was outdated, with dense blocks of text and inconsistent use of branding elements, making it difficult for the audience to engage with the content.
Client needs analysis
Client needs analysis
Before diving into the design process, I conducted a thorough analysis to understand the client's specific goals and challenges with the presentation. I developed a detailed set of questions to pinpoint the key objectives, target audience, and desired outcomes. These questions helped clarify the areas needing improvement and the overall direction of the redesign. After receiving the client's responses, we discussed them further to ensure that the final design would effectively address their needs and align with their expectations.
Before diving into the design process, I conducted a thorough analysis to understand the client's specific goals and challenges with the presentation. I developed a detailed set of questions to pinpoint the key objectives, target audience, and desired outcomes. These questions helped clarify the areas needing improvement and the overall direction of the redesign. After receiving the client's responses, we discussed them further to ensure that the final design would effectively address their needs and align with their expectations.
Changes implemented
Changes implemented
Modernized design with clean layout, and TWG-aligned colors.
Streamlined content, added bullet points and infographics for easier comprehension.
Unified design language across all slides, reinforcing TWG's brand identity.
Modernized design with clean layout, and TWG-aligned colors.
Streamlined content, added bullet points and infographics for easier comprehension.
Unified design language across all slides, reinforcing TWG's brand identity.
Redesign
Redesign
By implementing a modern design language and refining content for clarity I elevated the presentation's impact and engagement. The updated design not only aligned seamlessly with company's brand identity but also enhanced its ability to communicate key messages clearly and effectively to senior executives and prospective partners.
By implementing a modern design language and refining content for clarity I elevated the presentation's impact and engagement. The updated design not only aligned seamlessly with company's brand identity but also enhanced its ability to communicate key messages clearly and effectively to senior executives and prospective partners.
Icons and illustrations
Icons and illustrations
I also focused on ensuring the consistency of the existing illustrations that the company had on hand, addressing their stylistic discrepancies. Additionally, I created a new illustration for the final slide and designed a set of icons for the individual slides.
I also focused on ensuring the consistency of the existing illustrations that the company had on hand, addressing their stylistic discrepancies. Additionally, I created a new illustration for the final slide and designed a set of icons for the individual slides.
Final result
Final result
The project consisted of 19 slides requiring redesign. Here are the effects of the changes introduced.
The project consisted of 19 slides requiring redesign. Here are the effects of the changes introduced.
